09.2019
SMEs grow with Industrial Design
SABAH
SMEs outperform their competitors by adding the power of industrial design to their production processes. Especially thanks to patented products, the branding process is accelerated and value added growth is achieved. "The companies that know the design process and melt it correctly in the marketing strategy provide competitive advantage," said Mete Mordag, founder of Mordag Design.
In today's markets where there is a very competitive environment, it is extremely important that the product not only looks good but also offers a new function and an idea. In order to be successful in the market, your brand must either offer a new function within the same price or have the infrastructure to shelve the same product at a lower price. The fact that a brand displays a visual consistency in its products is also very important for the value of the brand. At this point, design comes into play. With user oriented advancing design studies; reaching a bestseller increases companies' turnover, profitability and reputation. Companies that are good at design in almost every sector always stand out. 99 percent of Turkey's economy, small and medium-sized enterprise s (SMEs) make up. That being the case, every job done, the way they go, becomes more important. SMEs who discover their power overtake their rivals. This gives added value to the growth of Turkey's economy.
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