STRATEGY: The relationship between the product and the target market is examined in the first place. That leads to substantial information, which often shows a very rational approach to the design. Carrying out a good market research, anticipating the details that can provide added value for the brand, understanding the nature and the potential of the market and respecting the differences between the markets are factors that are considered with care during the design process. Tracking the market trends and thus creating opportunities to induce future tendencies is essential for a successful market competition.
RESEARCH: In order to provide a high-quality design service, it is vital to carry out a detailed market research and to evaluate the latest developments, trends and the economic scenery. It is critical to understand the needs in the market and to detect the unanswered requirements. This enables the creation of added value for the company through the designed product. The research methods include the comparison of existing products, and the observation of consumers, their product purchase and lifestyle tendencies. Understanding the company’s position in the market and shaping the design strategy in the light of the anticipated needs are crucial aspects, founded on the market research stage.
DESIGN: Finding the right design strategy is crucial for a strong impact on the market. Sometimes this can be achieved through a product or a product line. But sometimes a new marketing campaign or simply a new packaging concept can achieve the same result through a more efficient way. The design of a new product or a product series for the brand is a hard but often the most effective approach. The design phase of the project is crucial to achieve a viable and profitable product. Throughout the design phase, the client is informed about all the parameters that have an effect on the feasibility of the project. At the end this stage besides the design details such as aesthetics, ergonomics, interface also the materials, required manufacturing processes should be finalized for a smooth production stage.
ENGINEERING: Engineering services during the development phase include the preparation of prototypes and the generation of rational and practical solutions concerning product components. Additionally, the production process is monitored solutions are provided to problems which may arise during.Design and engineering should proceed coherently through the product development phase. In this stage it has to be ensured that the required revisions comply with the design criteria that are set by the design brief, such as the outlook, ergonomics, product interface etc.
PRODUCTION: The production phase that is initiated with the finalization of production data, continues with precise and coordinated work with the R&D department and manufacturing. In the production phase, technical suggestions & solution for the arising problems are provided to the manufacturer. It is ensured that the necessary final revisions are handled in coordination with the R&D and the marketing departments.
COMMUNICATION: At the launch of the project, to achieve a consistent and qualified communication language is crucial for the product. This is important in strengthening the link between the product and the consumer. Today, the communication quality of the product to the target market is as important as the quality of the product itself. Taking the right decisions regarding visual specifications, graphics, and marketing factors on the point of purchase are also very important for a successful product. A mediocre product can be successful in sales through a skilled presentation and communication language. In the same sense, a good product can fail due to a wrong presentation and marketing language.
EFFECT: By monitoring the market impact of the designed product, the company is assisted in determining its future strategies concerning the product and other new projects. Working in coordination with the company’s marketing team and in the light of indications on market impact, further projects and product concepts are generated and suggested.The protection of intellectual property rights of the projects is crucial. The visual, technical drawings and initial textual data necessary for initiating the application for design, utility model and patent registrations are provided.