09.2019
SME realizes the value of industrial design
Yeni Safak
SMEs outperform their competitors by adding the power of industrial design to their production processes. Especially, thanks to the patented products, businesses whose branding process has accelerated provide value added growth. Mordag Design's founder Mete Mordağ, "firms in Turkey may say they have discovered the power of industrial design, especially the last 10 years. Our ideas and our imagination have the potential to play the first 10 in the world," he says.
In today's markets where there is a competitive environment, it is extremely important that the product not only looks good but also offers a new function and an idea. To be successful in the industry, your brand must either provide a new function or have the infrastructure to shelve the same product at a lower price. It is also very important for a brand to display a consistency in its products. This is where design comes into play.
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